ROAS Calculator
🧠 What Is a ROAS Calculator?
A ROAS (Return on Ad Spend) Calculator helps marketers determine how much revenue every ₹1 (or $1) spent on advertising generates. It takes your ad spend and revenue to produce a clear ROAS ratio, helping you optimize campaign performance advertising.amazon.com+14growthloop.com+14omnicalculator.com+14improvado.io+1bigcommerce.com+1.
🔍 How It Works
- Input your total ad spend.
- Input revenue attributed to that spend.
- Click Calculate to get your ROAS ratio (e.g., 4:1).
Formula:
iniCopyEditROAS = Revenue ÷ Ad Spend
(Alternatively, multiply by 100 to express as a percentage.) consulterce.com+1omnicalculator.com+1triplewhale.com+1whatconverts.com+1.
🧮 Example Calculation
- Ad Spend: ₹50,000
- Revenue: ₹200,000
- ROAS: 200,000 ÷ 50,000 = 4, meaning ₹4 earned per ₹1 spent.
📈 Interpreting Your ROAS
Benchmarking helps determine your success:
| Industry | Good ROAS |
|---|---|
| E-commerce | 4:1 to 6:1 ziggy.agency |
| B2B / SaaS | 3:1 to 5:1 |
| General benchmark | 3:1 to 4:1 |
| Break-even levels | Approximately 1 ÷ profit margin |
📊 Sample Visualization
mermaidCopyEditbar
title ROAS Benchmarks by Industry
"E-commerce": 5
"B2B / SaaS": 4
"Average": 3
This helps contextualize your performance against industry standards.
✅ Why Use This Tool?
- 🎯 Clarify ad campaign profitability
- 📉 Find your break-even ROAS to avoid losses advertising.amazon.com+15invoca.com+15azariangrowthagency.com+15
- 🚀 Set realistic targets based on benchmarks
- 📈 Identify campaigns worth scaling
- 📊 Compare account, campaign, or ad-level ROI
🛠️ Tips to Improve Your ROAS
- Track EVERY revenue linked to ads (online/offline, socialsellinator.com+9or. whatconverts.com+9.com+9wordstream.com+9
- Reduce customer acquisition cost (CAC) via better targeting & creatives
- Increase average order value (AOV) through upsells, bundles, or pricing strategies
- Use retargeting for warm audiences—higher conversion, stronger ROAS azariangrowthagency.com
- Leverage AI tools and bid automation for performance optimization.io+1azariangrowthagency.com+1
- Diversify channels, balancing paid ads with SEO and email—organic ROAS can reach 9:1 wallstreetprep.com+14azariangrowthagency.com+14ziggy.agency+14
🔗 Related Internal Links
- Ad Campaign Profit Calculator
- Customer Acquisition Cost Calculator (future tool)
- ROI & Profit Margin Tools
🌐 Authoritative External References
- Wall Street Prep – ROAS formula and meaning omnicalculator.com+14wallstreetprep.com+14wordstream.com+14
- Ziggy. Agency – ROAS benchmarks by industry whatconverts.com+4ziggy.agency+4triplewhale.com+4
- Invoca – How ROAS relates to CAC and profit invoca.com
- WhatConverts – Good ROAS ranges ziggy.agency+5whatconverts.com+5triplewhale.com+5
- Amazon Ads – ROAS vs ROI explained